Advertising

Launched in February 2006, Australian Catalogues was Australia's first online catalogue portal and remains a market leader by providing consumers with access to the widest range of store and online product catalogues.

We provide consumers with an easy, non-intrusive way to view all their favourite catalogues and retail websites in a single location. It is the only site where they can access catalogues from all of Australia's leading retailers including Aldi, Coles and Woolworths.

 iNC Digital Partner 

As an iNC Digital Media partner since 2010 we have been involved in online promotional campaigns for many of Australia’s leading retailers. Some of the advertisers we have promoted include:

Myer, Kmart, Target, Big W, Coles, The Good Guys, Officeworks, Snooze, Ikea, Freedom, David Jones, BCF, SuperCheap Auto, Bob Jane T-Marts.

We have also partnered in successful online campaigns for speciality retailers such as Edible Blooms and Wine Selectors, as well as locally based single store retailers in Sydney and Melbourne.

Why Advertise with us?

Australian Catalogues provides an active advertising medium ensuring you obtain maximum value for every dollar spent by providing a low cost opportunity to drive both online and in-store traffic by promoting your brand and products directly to actively engaged shoppers.

Australian shoppers love catalogues-

  • Over 7.9 Billion catalogues were delivered to households in 2016;
  • 63% of shoppers discovered new brands and products via catalogues;
  • 62% of buyers shop online after reading catalogues;
  • 56% of shoppers use catalogues to help them decide where to go for what they want to buy.

             (source: Nielsen Australian Catalogue Industry Report, 2014)

In other websites and media such as newspapers, radio and TV where people go for news and entertainment, the advertising is secondary and their interaction is passive.

  • It's a great way to attract customers who are actively looking to make a purchase, as visitors to our site are usually looking to buy something, either right away or in the near future;
  • For large retailers it is an extremely low cost , effective way of complimenting your other advertising in the press, radio, TV and online;
  • For small to medium sized retailers we offer an unique, affordable way to advertise your business and products alongside Australia's leading brands;
  • Enjoy massive savings by distributing your catalogues online, reduce the high advertising costs associated with print catalogues while reaching a much larger audience online.

Through our association with Junk Mail Free Australia (JMFA), the Australian Catalogues brand is set to grow significantly over 2017/18 as we join with retailers and councils across Australia to encourage shoppers to access catalogues online. During 2018 we will join JMFA in partnering with councils across Australia to provide millions of households with "No Junk Mail" stickers as part of a campaign to raise awareness of the benefits of ending junk mail and going online.

Australian Catalogues offers numerous advertising solutions to put your business and products directly in front of engaged shoppers. There are multiple branding and display opportunities across the AustralianCatalogues.com website.

We have introduced a new Discover Local feature aimed exclusively at offering Small & Medium-sized Retailers an affordable, highly effective way to promote themselves alongside leading retailers in front of an engaged audience. It will also provide shoppers with a great opportunity to discover and support independent retailers, either in-store or online.

 

Advertising options:

Australian Catalogues offers numerous advertising solutions to put your business and products in front of engaged shoppers. There are multiple branding and display opportunities across the AustralianCatalogues.com website.

Display Advertising

Homepage slider

The Australian Catalogues Homepage slider (1000 x 270 pixels) is positioned in the top centre of the AustralianCatalogues.com homepage. This spot rotates with a maximum of 4 other sliders to ensure maximum exposure for each ad.

Banner Advertising

With the Australian Catalogues site receiving significant browsing traffic, we can provide you quality brand awareness through banner advertising in various high traffic areas of the site.

Category Listing

Having your Business listed on the Australian Catalogues website alongside Australia's leading retailers enables you to reach a larger audience and provides the opportunity for new customers to shop, search and browse your business and products.

Buyouts

Branding opportunities are available for Banner Advertising to extend your presence on Australian Catalogues by "buying out" selected pages across the site. Contact us for more information.

 

Catalogue Advertising

Having your catalogues displayed on the Australian Catalogues website alongside Australia's leading retailers enables you to reach a larger audience and provides the opportunity for more customers to shop, search and browse your products from any location via desktop, mobile & tablet.

Option 1 - Link to existing catalogue on your own website

Have your Catalogue featured (displayed) on the Australian Catalogues website with a clickable link back to an existing catalogue hosted on your own website. We offer detailed traffic statistics as part of the service.

Option 2 - Create an Online, Dynamic Publishing Solution for Print Catalogues

We can create an online dynamic publication from your existing print catalogue with all major document formats supported.

 

 Discover Local Promotion

 Discover Local Metro Promotion

High visibility Display ad unit (440 x 120 pixels), limited to 20 ad units per region to ensure maximum impact for advertisers.

The Discover Metro Promotion is available for the following Greater Metropolitan areas:

Brisbane, Sydney, Melbourne, Adelaide and Perth.

 

Discover Local Regional Listing

Having your Business listed by region enables you to target your local audience and provides the opportunity for new customers to shop, search and browse your business and products.  A limit of 40 retailers to be listed per Region ensures that each listing retains a high profile.

16 Regions available:

QLD-Greater Brisbane; Gold Coast; Sunshine Coast; QLD-Central Coast; North Coast

NSW- Greater Sydney; Illawara region; Greater Newcastle; North Coast; South Coast; Central Coast

SA- Adelaide Metro area; Greater Adelaide area

VIC-Greater Melbourne; Regional Victoria

WA-Greater Perth

 

View a copy of the 2017/18 Rate Card 

For more information about advertising rates and options,  

 please contact us at

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